The wordmark (logo) has a number of key elements
The new wordmark signifies our new strategic perspective.
Specific letters and the M symbol have been adapted from Chillax Pro to create a new look for Orpheus Instituut.
Where ever possible use the logo in the main color Warm Red. This brings recognition and awareness to the Orpheus brand.
PURPLE
HEX: #832983
RGB (131, 41, 131)
CMYK (60, 96, 0, 0)
RED (Pantone Warm Red)
HEX: #f9423A
RGB: (255, 98, 90)
CMYK (0, 62, 65, 0)
Colours
WCAG (Web Content Accessibility Guidelines) ensure that content is accessible by everyone, regardless of disability or user device
BURGUNDY
HEX: #660AFF
RGB (130, 20, 50)
CMYK (30, 100, 60, 39)
Hello, World!
The Orpheus Instituut is always written in the Flemish version - ‘Instituut’ to signify its location and legacy in Gent Belgium.
The use of Orpheus.
We encourage the use of ‘Orpheus’
Proposal: Icons
Proposal: How we use images that tell stories
This one describes lightness and effortlessness
This one is about travel….no airports, no suits, just people.
TO BE FINALISED
Proposal: Using the existing images - but with their outlines. To be finalised
Small explainer videos on how to convert existing illustrations
into new colour ways.
Normal colour blocks
Abstract colour blocks
Proposal: Bolder colour range for a more active brand
