brand guide
This guide is to show how to implement
the brand refresh. Above all it is a living document with constant adjustments and improvements, so check back regularly for updates.

Vision
Expenses are inevitable.
We make expenses so effortless that everyone can do it.
We provide the tools that help expense management do the things they want to do, by letting us do the things they need to do.
Our one-stop-app ensures control and due diligence - what we call care - for the well being of every employee.

Vision
Thousands of users, from all walks of business life, are using our app. Our whole-of-business approach takes control of the expense chaos.
Mission
control = care
If you are not making expenses, you are not making business. Real-time control of expenses is essential to business success. We take responsibility in helping our clients deliver business sustainability.

Onboarding proposition - 83% of businesses are not equipped for digitization.
The old ways are just plain stupid.
Digitization is the new essential.

see how we doo it

one people
one purpose
one solution
Brand values
care
Care is our extra layer of control. We take care our customers, our product and our people. It’s our distinguishing factor against traditional software providers.
effortless
We strive to create an effortless experience in everything we do. We care about the logical. We care deeply about developing a wonderfully obvious UX design that is effortless in use.
doo
Rydoo is a ‘doo’ company. It’s in our name. We admire and encourage everyone to take action and initiative. We work together to motivate high app use to grow our 93% adoption rate to 100%. That’s what we want to doo.

one-stop-app
